With a New digital market campaign in Trend, the famous Tata group is hooking up with the newer style for the Youth. Titan Eyeplus though facing up the many challenges in it’s on Category brands. The company is planning to attract the youth with its new style. Lenskart is the brand which is a tough competition for Titan Eyeplus, keeping in mind the challenges Titan Eyeplus came up with the new styling which is almost attracting the customers.
Moreover, this Eyewear brand division is increasing its online presence and focusing on the lens to project an increase in the trending market of fashion accessories. Titan Eyeplus is though facing many difficulties in moving up to the trendy market. The only problem they are facing is the competitors like Lenskart.
The brand is spreading its business line to more than 200 cities in the country. The company registered up with the revenue of Rs 406 crore. As promised by the team of Titan Eyeplus the company is growing up with many of the fashionable and luxurious lenses according to the trend.
The Brand in 2018 has launched Vision 10000 initiative. The initiative is to grow with the charitable work and distribute almost 10000 Eyewear to the Mumbaikars. A collaborative approach was taken up to the social impact. Titan Eyeplus is the most trending and hooking up the business to and the rivals.
The Titan Eyeplus is looking up for the more opportunities and grows its business by taking care of the youth, making it trending which can attract them. The brand also provides the affordable prices which can’t hit up the budget. The Fashionable and Trending style of this Eyewear is letting them grow with the idea of making youth to attract towards the Eyewear with affordable pricing.
The brand is looking ahead to grow the business across the world. Titan Eyeplus is one of the most fastest growing brand. They are spreading their business in other countries, though they are doing well.