MINISO Franchise, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and a young Chinese entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer. MINISO is the promoter of global “intelligent consumer products”.
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Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to nature”, MINISO Franchise gains popularity among consumers and investors with its core brand edges of updating products every seven days, pricing at a low level, and targeting at intelligent consumer product chains. It sets the trend of personalized intelligent consumption in the frontier market of household consumption.
MINISO was run by MINISO Industries Co., Ltd. in 2013 and entered the Chinese market in September of the same year to comprehensively come into the market of intelligent consumer products in China. It opened its doors in India in August 2017. Established in Japan in 2013, MINISO, actively explores the international market and has opened over 2600 stores until now.
At present, MINISO has reached strategic cooperation agreements with more than 60 countries and regions including the following:
Asia: Indonesia, South Korea, Hong Kong,Macau, the Philippines, Thailand, Vietnam, Mexico, Singapore, Malaysia, Turkey, Canada, Australia, Brazil, Pakistan, Kazakhstan, Myanmar, Taiwan, India,Russia,Mongolia,Nepal, Cambodia, Laos, Japan,Ukraine,Bangladesh, Sri Lanka, Uzbekistan,
Africa:South Africa, Nigeria, Madagascar,Uganda, Tanzania
America: The United States,Panama,Chile, Kenya,
Mid-East:the United Arab Emirates, Iraq,Georgia,Morocco, Saudi Arabia, Armenia,Azerbaijan
with an average monthly growth rate of 80-100 Miniso Franchise stores.
MINISO advocates the philosophy of quality life and in the brand spirit of “respecting consumers”, dedicates itself to providing customers with products of “high quality, competitive price and creativity”. With simple and quality features, most MINISO products are priced between ₹150 & ₹450, thus earning love from the major consumers aged from 18 to 35.
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